I've got a bad feeling about this.
Speaking with THR, Disney distribution chief Dave Hollis expressed his concerns at Solo: A Star Wars Story’s box-office nose-dive into the Sarlacc Pit:
While they’re digging, they might want to think about why Disney’s other mega-franchise – the Marvel Cinematic Universe – seems to get bigger, draw more fans, and bank increasingly humongous box-office with each new film.
Why is their immediate presumtion that Star Wars films are – like Tie Fighters around a moon-sized space station – coming in too fast? Frequency doesn’t seem to be an issue with their galaxy of superheroes. Quite the reverse.
Anecdotally, most people I know (who couldn’t have told Iron Man from Doctor Strange ten years ago) can’t wait to see Infinity War Part 2, while die-hard Star Wars fans are apathetic of even catching Episode IX when it’s released on DVD.
Apparently, denial isn’t just a river in Egypt, it’s also the Star Wars executive comfort blanket.